Roseneath Theatre

Organization size: Small
Discipline: Theatre
Location: Toronto

Roseneath Theatre and RBC Partnership Summary

Roseneath Theatre produces and delivers original dramatic productions to youth audiences across Canada and the world. To help contribute to addressing mental health challenges facing kids today, Roseneath partnered with RBC through their Children’s Mental Health Project program to help produce and deliver Outside, a play by Paul Dunn. The play focuses on the topic of combatting bullying, homophobia, and depression amongst youth.  With RBC’s support, the play toured across Ontario in 2015, reaching over 28,000 young audience members.

“Our partnership with RBC reminds us to keep our efforts sharp and focused, and that specificity of fit is a wonderful ingredient in cultivating new partnerships.”

- Roseneath Theatre

Roseneath Theatre

Established in 1983, Roseneath Theatre is one of the country’s leading producers of award-winning theatre for children and their families. Our plays address issues that resonate with today’s youth, encouraging them to reflect on themselves and their place within the community. Our commitment to excellence has earned us many accolades, including 48 Dora nominations and a total of 14 Awards. Roseneath was also a recent finalist for the Ontario Premier’s Award for Excellence in the Arts.

Roseneath gives up to 300 performances per year to approximately 100,000 young people, making us the largest professional touring theatre in Ontario. We are equally committed to both quality and accessibility. We are the only company to have visited every school district in Ontario.

Roseneath Theatre was founded by David S. Craig and Robert Morgan.

RBC Children’s Mental Health Fund
RBC Children’s Mental Health Fund

Only 1 in 5 youth with a mental health illness get access to the care they need. Many families spend months waiting in line for mental health services, only to be informed that they were in the wrong line, forcing them to join another wait list while they struggle to support their child at home. The RBC Youth Mental Health Project is our commitment to support programs that help youth and families access the right care at the right time.

We fund programs that address youth and family’s immediate need to access mental health services, a critical area identified by parents, youth and experts in the field. We have chosen to focus our funding on two areas where we believe our support can make the biggest difference

About the Partnership

Roseneath Theatre took a different approach in pursuing partnership funding to bring Outside to life. They looked beyond the usual arts-specific funding streams and their research led them to the RBC’s “Children’s Mental Health Project,” a program with well-aligned strategic values to the topics of the play they were looking to produce. The program focused on funding projects that “focus on early intervention, reducing stigma, and increasing public awareness,” all of which Roseneath felt that Outside could successfully achieve.

The play – which follows the story of a teenager who faces bullying and homophobia at school – toured extensively across Ontario schools and has continued to tour in 2017, with hopes of expanding in future years as well. RBC received extensive recognition as Production Sponsor on all marketing and communications material throughout this tour. The partnership provided RBC with exposure and goodwill while simultaneously meeting the awareness and public education goals of the funding program.

Outside proved to be a tremendous hit, quickly selling out its Spring tour and subsequently launching a nationwide tour. The play was nominated for two Dora Awards, one for Outstanding New Play (Paul Dunn) and one for Outstanding Performance (G. Kyle Shields). This unique and meaningful partnership generated long-term impact, having reached over 28,000 young audience members already!

The relationship between Roseneath and RBC continues to be a strong one. Local RBC manager Juan Carlos Fernandes presented the theatre company with the coveted artsVest Outstanding Partnership Award and has maintained a positive relationship with Roseneath’s Artistic Director Andrew Lamb, often attending theatre events. Roseneath plans to apply for RBC sponsorship funds again in order to support future productions of the award-winning play and other strategically-aligned initiatives.