Instrumental Society of Calgary

Organization size: Small
Discipline: Music
Calgary, Alberta (2011-12)

Constructing Sustainability Through Music

Instrumental Society of Calgary and New Urban Consulting Partnership Summary

The Instrumental Society of Calgary (ISC) is a volunteer, non-profit organization that provides an outstanding, affordable chamber music concert series to Calgary audiences. New Urban Consulting (NUC) is a real estate development firm committed to fiscal and environmental sustainability, and is proud to develop inner-city communities that foster creativity and originality. They work closely with development and community partners to bridge the gap between the rental and sale market, and help to provide affordable housing options in high-cost metropolitan centres.

The two organizations created a dynamic partnership that had lasting benefits for both, as well as the community, through their shared vision and goals to develop creativity across Calgary.

Through the partnership, New Urban Consulting was able to demonstrate their corporate vision by using the power of music. NUC hosted ISC concerts in their new developments, which allowed the community to come together and experience the positive aspects of the development on their community through concerts. In return, ISC was able to use New Urban’s sponsorship dollars to maintain low ticket prices while paying appropriate fees to their musicians.


Instrumental Society of Calgary
instrumentalsociety.ca

The Instrumental Society of Calgary (ISC) is a volunteer, non-profit organization that provides an outstanding, affordable chamber music concert series to Calgary audiences. Featuring Calgary-based chamber musicians, the ISC offers support and an intimate chamber environment in which young and upcoming performers can share and continue to develop their talents with audiences.

The ISC strives to develop a creative and diverse chamber concert series comprising of 8 to 10 concerts a season in Calgary. They continuously engage the community, volunteers and patrons while seeking partners who share their common interest and vision in developing affordable, creative and accessible programming in the community.

New Urban Consulting
newurbanconsulting.com

New Urban Consulting (NUC) is a real estate development firm committed to fiscal and environmental sustainability and is proud to develop inner-city communities that foster creativity and originality. They work closely with development and community partners to bridge the gap between the rental and sale market, and help to provide affordable housing options in high-cost metropolitan centres.

New Urban Consulting focuses on urban revitalization projects, with expertise in acquisition, redevelopment and management of urban real estate. In addition, New Urban develops shared equity attainable housing in partnership with several non-profit organizations that provide shared equity home ownership programs for moderate income earners.


About the Partnership

ISC knew that prior to making “the ask”, it was important for them to develop a relationship with a prospective partner as well as know their needs, visions and goals.

The ISC was able to bring on New Urban Consulting as a Concert Presenting Sponsor for a concert of their choosing in the 2012/13 season through their shared values of community engagement and making Calgary a more harmonious place to live. The mutually beneficial partnership yielded many lasting benefits for both organizations as well as the community at large.

Through the partnership, New Urban Consulting was able to demonstrate their corporate vision by using the power of music. NUC hosted ISC concerts in their new developments, which allowed the community to come together and experience the positive aspects of the development on their community through concerts. In return, ISC was able to use NUC’s $4,500 in sponsorship to maintain low ticket prices while paying appropriate fees to their musicians.

New Urban Consulting’s vision demonstrated a commitment to urban revitalization, including attracting businesses, cultural development and residential improvement, particularly meeting the needs of seniors and lower-income professionals. The partnership with ISC was a perfect match, as they were able to promote and reflect those values through brand presence and a customized concert in their space, tailored to NUC’s business needs.


“The best partnerships are built when both organizations have mutual shared values.”

– Instrumental Society of Calgary


Benefits for New Urban Consulting

Short term

Short Term

Event Sponsorship:

  • On-stage greetings at ISC concerts, developing brand awareness
  • Booth displayed in the concert lobby to market the company’s material, engage new audience with business material and vision
  • Verbal acknowledgement and promotion of New Urban Consulting to ISC subscribers and ticket holders at sponsored series concert
  • Logo prominence through signage as primary concert supporter

Title Sponsorship:

  • Featured presence in concert-specific materials, subscription brochure (1,000 copies), press releases, local radio mentions and link on ISC website and social media, broadening the awareness of the partnership and the business

Employee and Client Engagement

  • Volunteer opportunity for New Urban Consulting employees at sponsored series concert Unique opportunity to host VIP guests at a NUC’s sponsored ISC concert
  • A private, pre-concert chat with ISC Artistic Director or Board Member
  • 12 tickets for VIP guests to enjoy the concert

Long term

  • NUC showed tangible support to an arts organization equally committed to enhancing the community
  • Continue opportunity for a 50-minute concert performance tailored with performers and music from the 2012-2013 season, at a corporate location and date at company’s choosing
  • Fulfilling NUC’s needs for community development

 


Benefits for Instrumental Society of Calgary

Short term

  • ISC receives $4,500 in cash to further the sustainability of their chamber music concert season
  • Sustain the concert season while creating a deeper musical impact on community, engaging more musicians and audiences
  • Opening their music to new audiences in new neighbourhoods

Long term

  • Able to maintain affordable ticket prices for returning subscribers and new audiences
  • Continue to offer a tangible source of income for local musiciansli
  • Showcase partnership to the community and other businesses, potentially bringing on other partners and sponsors as a result

Benefits for the Community

This partnership enhanced the lives of lower income professionals, to whom NUC was committed to through their housing projects, by bringing creative and engaging art programing to their development initiatives. The partnership also enabled the ISC to provide tangible income to local musicians, encouraging them to stay and make music in Calgary, and reinvest in the community’s continued development.

Not only was the community able to attend and experience high-calibre music concerts at low costs, they were also able to support local musicians who represent the talent and culture within the city.


Stewardship

The Instrumental Society of Calgary worked with New Urban Consulting to ensure that their business objectives were met and that each partner was engaged through new and interesting sponsorship opportunities in the areas of education and outreach within their program. NUC continues to support ISC in various ways.