We have launched our artsVest Partnership Stories! Every month, we will feature a new arts and business partnership from across Canada that demonstrates the real impact of corporate sponsorship for everyone involved. From employee engagement to client entertaining, 2,334 businesses across the country have benefited through artsVest partnerships over the past 12 years. We have trained 678 small to mid-sized arts organizations on the art of sponsorship, allowing them to become the driving force behind these mutually beneficial partnerships. We are delighted to share our first four stories, from environmental impact in Calgary to a grocer’s investment in Markham.


Roseneath Theatre + RBC Children’s Mental Health Fund Partnership

Roseneath Theatre produces and delivers original dramatic productions to youth audiences across Canada and the world. To help contribute to address mental health challenges facing kids today, Roseneath partnered with RBC through their Children’s Mental Health Project program to help produce and deliver Outside, a play by Paul Dunn. The play focuses on the topic of combatting bullying, homophobia, and depression amongst youth. With RBC’s support, the play toured across Ontario in 2015, reaching over 28,000 young audience members.

Local Grocer Rings Through Community Partnership

Unionville Theatre Company and the Village Grocer

UTC used the artsVest program to help strengthen their efforts in approaching local businesses. Their brand new partnership with the Village Grocer employed methods learned through artsVest that in turn helped build and activate a creative sponsorship.

Trickster Theatre Gets a Power Boost

Trickster Theatre and Bullfrog Power

Trickster partnered with Bullfrog Power, a young green energy company that seeks opportunities to educate consumers about renewable energy. The partnership brought theatre residencies focused on green energy to 10 schools throughout the province of Alberta.

Partnerships mobilize Art City with style

Art City Inc. and Edward Carriere Salon

Art City secured sponsorships of $3,000 each from three local businesses that had never before partnered with an arts organization. Among them was Edward Carriere.

Lights, Camera, Partnership!

Ed Video Media Arts Centre and Intrigue Media

Intrigue Media was the first company to sponsor Ed Video Media Arts Centre through the artsVest program. By leveraging this support, Intrigue Media was able to introduce Ed Video to four other new sponsors

Like-Minded Organizations present a world-class jazz festival

Guelph Jazz Festival and Meridian Credit Union

The Guelph Jazz Festival worked hard at bringing in new high-profile sponsors like Meridian through the artsVest program. The festival had a few connections with members of Meridian Credit Union and used these ‘ins’ to develop a relationship.

Constructing Sustainability Through Music

Instrumental Society of Calgary and New Urban Consulting

New Urban Consulting was able to demonstrate their corporate vision by using the power of music while the Instrumental Society of Calgary secured funds that enabled them to continue to thrive and expand their chamber music season.

Nuit Blanche North celebrations boosted
by local business partnership

Huntsville Festival of the Arts and The Nutty Chocolatier

When artsVest™ was announced in Huntsville, it gave the festival the opportunity to extend its Nuit Blanche North celebration from a one-evening event to an artistic celebration spanning several days.

Partnership has B.C. town thinking big and winning big

Tiny Lights Festival and FortisBC

The Tiny Lights Festival and FortisBC partnered to grow their community impact together, while promoting sustainability and economic development in Ymir, B.C.

Common goals shape artistic community

Rubarb Procuctions Inc. and K+S Potash Canada

A resource company in Moose Jaw, SK finds common community goals and engages with youth through local musical theatre.

The Reach Gallery Museum Builds Legacy
with Local Business

The Reach Gallery Museum and Columbia Kitchen Cabinets

Columbia Kitchen Cabinets had a 44 year business building relationship in the community and a relationship with The Reach for 6 years. Thanks to this, The Reach was able to leverage the artsVest program and propose a meaningful and legacy-building sponsorship.